Cashmere Thoughts — Decision Deck
Cashmere Thoughts

Packaging
Sign-off

Vinyl · CD · Soft merch Bronze / Silver / Gold routes July 2026
01

The decision

One choice per format: how Cashmere Thoughts records and merch arrive at the customer's door. Three routes, costed below. Routes can be mixed per format — e.g. Gold on vinyl, Bronze on CDs.

Bronze

Stock packaging, no printing. The brand arrives on the CT branded tape that seals every parcel. Lowest cost, fastest to order.

Silver

Same stock packaging, plus custom CT logo stickers (100 × 150 mm) applied to the front. Branded feel for pennies per unit.

Gold

Fully custom-printed packaging — CT artwork printed directly on the mailer. The strongest unboxing moment, at a step-change in cost and order quantity.

02

Vinyl

Base carrier for all three routes: rigid book-wrap vinyl mailers. Bubble sleeves were considered and ruled out — too flexible without added stiffeners, risking breakage.

Plain mailer · CT tape seal
Bronze

Mailer + CT tape

  • Strong vinyl book-wrap mailers (Lil Packaging)
  • No customisation to the mailer itself
  • Sealed with branded Cashmere Thoughts tape
£708
1,000 units · £0.71 per unit
+ CT tape — quote pending
Plain mailer · CT sticker
Silver

Mailer + CT stickers

  • Same strong vinyl mailers as Bronze
  • Custom CT logo stickers, 100 × 150 mm (Bizay)
  • Sticker applied front-of-parcel
£758
1,000 units · £0.76 per unit · (£708 mailers + £50 stickers)
Custom print · 1-colour black
Gold

Custom-printed mailer

  • CT artwork printed on front of mailer, one colour (black)
  • Minimum order 6,000 units
  • £0.67 per unit — cheapest per-unit rate of the three
£4,020
6,000 units · £0.67 per unit · ex VAT
6× the stock commitment of Bronze/Silver
03

CD

Base carrier: bubble mailers. Bronze and Silver use plain black metallic envelopes (165 × 165 mm); Gold moves to custom-printed bubble mailers (191 × 267 mm).

Black bubble mailer · CT tape
Bronze

Black mailer + CT tape

  • Plain black metallic bubble mailers, 165 × 165 mm (Kite)
  • No customisation to the mailer
  • Sealed with branded CT tape
£159.50
1,000 units · £0.16 per unit
+ CT tape — quote pending
Black bubble mailer · CT sticker
Silver

Black mailer + CT stickers

  • Same black bubble mailers as Bronze
  • Custom CT logo stickers (shared spec with vinyl run)
  • White sticker pops on the black envelope
£209.50
1,000 units · £0.21 per unit · (£159.50 mailers + £50 stickers)
Custom-printed bubble mailer
Gold

Custom bubble mailer

  • Custom-printed bubble mailers, 191 × 267 mm (Sticker Mule)
  • CT artwork across the full face
  • Standard 1,000-unit order — no volume step-up
£622
1,000 units · £0.62 per unit
04

Soft merch

Tees and clothing ship in mailing bags. The tier logic is identical; supplier quotes for the bags are the one open cost line in this deck.

Plain mailing bag · CT tape
Bronze

Plain bag + CT tape

  • Stock poly mailing bags, no printing
  • Sealed with branded CT tape
TBC
1,000 units · stock bags typically the cheapest line in this deck
Bag + tape quotes pending
Plain mailing bag · CT sticker
Silver

Plain bag + CT stickers

  • Same stock bags as Bronze
  • Custom CT logo stickers — same £50 / 1,000 run rate as vinyl and CD
TBC + £50
1,000 units · sticker run £0.05 per unit on top of bags
Bag quote pending
Custom-printed mailing bag
Gold

Custom-printed bags

  • Custom printed mailing bags (Davpack)
  • CT artwork printed on the bag itself
  • 1,000 units — price per Davpack rate card
TBC
1,000 units · per Davpack quote
05

Costs side by side

FormatRouteWhat shipsUnitsPer unitTotal
VinylBronzeBook-wrap mailer + CT tape1,000£0.71£708 + tape TBC
SilverBook-wrap mailer + CT sticker1,000£0.76£758
GoldCustom-printed mailer, 1-colour black6,000 minimum order£0.67£4,020 ex VAT
CDBronzeBlack bubble mailer + CT tape1,000£0.16£159.50 + tape TBC
SilverBlack bubble mailer + CT sticker1,000£0.21£209.50
GoldCustom-printed bubble mailer1,000£0.62£622
Soft merchBronzeStock mailing bag + CT tape1,000TBCTBC
SilverStock mailing bag + CT sticker1,000TBC + £0.05TBC + £50
GoldCustom-printed mailing bag (Davpack)1,000TBCTBC
Route total — vinyl + CD (merch quotes pending)B £867.50 · S £967.50 · G £4,642

All costs approximate, ex VAT unless stated, at supplier list prices July 2026. Bronze totals exclude the pending CT tape quote (applies to Bronze across all formats and remains a shared cost with Silver if tape is used there too).

The real shape of the decision: Silver buys a branded parcel for roughly £100 more than Bronze across vinyl and CD combined. Gold’s cost jump is driven almost entirely by the vinyl mailers’ 6,000-unit minimum — a £4,020 outlay and 6× the stock commitment, though it is the best per-unit rate. A common middle path: Gold on CDs (£622), Silver on vinyl (£758) — branded everywhere without the 6,000-unit lock-in.
06

Notes & open items

Ruled out: bubble sleeves for vinyl. Protective, but too flexible — they’d need packaging stiffeners on top to prevent breakage, eroding the saving.
1 — CT branded tape quote. Needed to complete Bronze pricing in every format. Tape should carry the CT wordmark (white on burgundy).
2 — Soft merch bag quotes. Stock poly bags (Bronze/Silver base) and the Davpack custom-print rate for Gold.
3 — Sticker price confirmation. The £50 / 1,000 Bizay figure was reached via a promo code — confirm it holds at re-order.
4 — Gold vinyl stock plan. If Gold is chosen for vinyl, confirm 6,000 mailers matches the pressing/repress schedule before committing.

Pick the route

One call per format — and they don’t have to match. Reply with a route per line: vinyl, CD, soft merch.

Bronze
£867.50 + tape
Vinyl + CD, 1,000 units each. Brand carried by the tape alone.
Silver
£967.50
Vinyl + CD, 1,000 units each. Branded sticker on every parcel.
Gold
£4,642
Custom print everywhere. Includes 6,000 vinyl mailers (minimum order), ex VAT.